Bringing people and technology together.
Tech businesses often adopt a similar brand look and lack standout in their sector. We quickly established that the people at 6DG were an integral part of what made the company successful and began creating visual themes and exploring creatively what ‘Alive with Technology’ could mean. These videos not only expressed 6DG’s extensive service offering, but also the culture, capability and energy of each of its teams. With 6DG we wanted to put their people firmly in the spotlight.
Technology with a pulse.
Our aim was to communicate ‘Alive with technology’ without explicitly using those words. To achieve this we created a dynamic identity that combines clever graphic devices, both candid and epic photography, engaging illustration and a fresh, contemporary colour palette.
One of those graphic devices was the 6DG window, which provides a portal into how 6DG’s solutions, services and people make a positive impact on customers and their businesses.
It’s impossible to physically depict the solutions that 6DG provide, so to make them tangible we developed a vibrant network pattern that brings energy and movement to our visual style. As well as capturing points of connection, the network pattern represents how 6DG never stand still.
Language played an important part too. To help reflect 6DG’s people-centric approach we developed a conversational, human tone of voice, which is light years away from the techy, robotic, jargon this sector is known for. The new tone of voice sounds proactive, positive and motivating.
We used a natural, authentic photography style to capture the team in their everyday environment. The light, open-plan office provided the ideal space to show the team as they went about their business. The collaborative atmosphere is evident, and the use of time-lapse shots illustrates the bustling, energetic pace of the company.
A website that’s as dynamic as the business.
The responsive website is as engaging and smart as the people that make 6DG what it is. Video, animation and stunning interactive design, help to bring the whole 6DG experience to life, giving the website a reactionary feel, while making the content more relevant to its user.
All of the above has been seamlessly woven into a rich and responsive website, which is powered by a flexible open source CMS.
The Six Degrees Ecosystem.
The new and improved user journey includes ‘The Six Degrees Ecosystem’, an interactive tool that allows users to explore each service and solution that 6DG offers. This tool gives visitors to the site the ability to explore the service offerings further without being bombarded with too much information upfront.
Take a look at www.6dg.co.uk for yourself.
“We rate the Mr B & Friends team very highly. We know that there’s a lot of talent amongst the team and that they will always come up with the goods.”
Six Degrees Group
Reported sale valuation
Business acquired in 6 years