Case study

AutomatePro, brand identity.

Having secured the accolade of being the UK’s leading automated testing platform for ServiceNow customers, SaaS provider AutomatePro was in need of an identity overhaul.

The new brand needed to keep pace with the business, which was rapidly expanding its customer base and was ready to reap the benefits of new investment. The brand is the embodiment of this energy and efficiency, with motion and activity at its heart.


Automate Pro


3 months, all remotely due to Covid


Strategy, Creative, Client Services

The brand positioning was built from an understanding of the customer pain points and AutomatePro’s remedy to those. Their software products offer a no-nonsense solution than enables customers to move forward. ‘Let’s make progress’ is the articulation of this approach.

Bold, contemporary colours and energetic visuals that reference speed, continuation and performance create the visual identity. A range of icons help communicate the benefits, reducing the need for heavy amounts of text.

The new brand has been adapted to work effectively across the range of marketing collateral, both online and offline. It is both appealing and identifiable, breaking out from similar companies in this space.