The new brand positioning of ‘Discovering Better’ shows Naissance’s ongoing quest for honest, ethical improvements in reducing their carbon footprint and giving back to producers.
‘Our focus is on making people aware of the origins of their products and making use of this knowledge. We’re on a constant journey to grow and develop and the new brand really captured that authenticity.’ Ian Beattie, Head of Marketing
With over 1000 different products Naissance needed a system to help customers identify what they were looking for. We split the products into two main categories with ‘Made by you’ representing the pure, single ingredient mixer products, and ‘Made for you’ signalling the pre-formulated products that are characterised by audience, mood or benefit. We added a simple numbering system and designed gift packaging for combination buys.
Strategy, Creative, Client Services