Case studyUltraleap

Ultraleap, brand development and digital experience.

Ultraleap brand strategy

Ultraleap is a combination of two world-leading technologies – hand tracking and virtual touch. Together, they’ve made it possible for us to feel the sensation of touch in digital worlds. We had to help people not only understand this complex technology, but to realise its potential.

Liam Smith quote

It’s not every day you get to work on a brand as pioneering as Ultraleap. Our positioning needed to bring to life a groundbreaking technology in a way that means something to consumers.

Liam Smith
Strategic Lead

We combined simple visuals and plain language to explain how Ultraleap’s technology works and the types of sensation you can expect to feel.

The biggest hurdle that we – as humans – face is how we interact with the technology around us. Our new positioning shifts Ultraleap from just another new technology into one that’s blurring the boundaries between physical and digital worlds for good.