Ultraleap, brand development and digital experience.
How we helped
Ultraleap is a combination of two world-leading technologies – hand tracking and virtual touch. Together, they’ve made it possible for us to feel the sensation of touch in digital worlds. We had to help people not only understand this complex technology, but to realise its potential.
It’s not every day you get to work on a brand as pioneering as Ultraleap. Our positioning needed to bring to life a groundbreaking technology in a way that means something to consumers.
We combined simple visuals and plain language to explain how Ultraleap’s technology works and the types of sensation you can expect to feel.
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