Case studyUniversity of the West of England, Bristol

University of West of England, brand positioning.

University of the West of England, Bristol, has an ambitious 2030 strategy – to solve future global challenges through outstanding learning, world-leading research and a culture of enterprise. But its existing brand didn’t match up to its ambition.

UWE Bristol needed its progressive attitude brought to life and communicated to its key audiences: students, employees, external partners and stakeholders.

We created a bold new promise that defined UWE Bristol’s mission. Jarring, unexpected and brave. University done right.


University of West of England


6 months


Strategy, Creative, Client services

The prospectus cover self-recruits the best students: Don’t choose a city. Don’t choose a course. Choose a mindset.

University done right positions UWE Bristol as a place that focuses on what matters most. Making a real difference to the way people learn, analyse and contribute to the world. Doing things the right way for the right reasons.

We needed to show that UWE Bristol’s thinking is what sets them apart – and sets their students up for a successful future. Proving to undergraduates that this is a university for people who want to leave their mark on the world, not just get a degree.

Instead of taking the same approach every other university takes to the annual clearing campaign, we took a different angle. Challenging norms and putting choice into student’s hands.

It’s been a pleasure working with such a passionate team. Thank you for challenging us and thank you for reminding us to be brave and to be bold with every step we take.

Justine Thaysen
Head of Creative, Strategic Communication and Marketing, University of the West of England
(UWE Bristol)